Giulia, tell us about you and your relation with fashion
Degree in modern literature with a passion for fashion and communication at an early age; my
thesis was the first experimental work on communication in the fashion industry, in the Faculty of Modern
Literature at the University of Bari with the analysis of a case as the Apulian Meltin'Pot of Matino. I'm in
love with fashion, buying magazines every week; being very curious by nature is fundamental to my
daily work. I've been organizing events for almost 10 years and taking care of press offices in the public and institutional field: in short, I'm an institutional communicator, and reporter for passion.
"Borse che passione"(in english "Bag, what a passion") is the name of your blog... so for you bags come always first?
My blog combines two passions, journalism and bags, so it was born as a game on Christmas two years ago. Many of my friends asked me for advise choosing bags for their girlfriends.
Knowing the people involved I knew what to suggest but also where to buy, so I decided to create a blog
where everyone could benefit from my passion: so Borse che passione came to life! Now it's more than just a game, I have more than 30 000 followers and sometimes they ask me for advice...I'm suprised they like my blog so much!
Where do you take inspiration for your posts?
I do not follow a publication plan, I choose the topic depending on what I like.
I promote especially young brands and follow the trends of the season, sometimes I even anticipate them!
For example, last summer I bought a pair of red sandals, because I liked them, but my friend, a fashion
addict too, told me my choise was worng ...Well, this year red is a must have (kind of fashion premonition!!)
What is the post, on your blog, that like most?
The one I published on December 21, 2011, when I decided to restart writing for Borse che passione. I had lost the motivation for a period, then my followers encouraged me to start back again and now I cannot live
without my blog...
And the most beautiful comment you received on your blog?
The one from a girl from Milan who wrote me in private asking me tips to become a fashion journalist. I smiled, because I'm not a fashion journalist but simply a blogger. Her comment was: "I really enjoy your blog! Having a great passion for bags, since I found your blog, I
always read it! I find it fresh, concise and accurate! ^. ^ "
What more could I want?!
Your favorite bag and the one you have not purchased yet ...
I love Chanel, 2:55 is my favorite, that I would pair with a white shirt, jeans and 10cms heels. A bag says it all; being fashionable does not mean you have to follow the trends, it means instead that you can be yourself anywhere, everywhere.
The bag I haven't bought yet...a Hermes Birkin or a Kelly, but I trust in a gift from my future husband, who knows...
Your favorite designer? And why?
I love Giorgio Armani. His brand, style and elegance are synonymous of simplicity... a bit 'as I am.
